MEET OUR TEAM
William Mondello
William Mondello is a seasoned strategy, marketing, and innovation consultant facilitating connections between America and Europe’s businesses and public institutions through his 15 years of experience driving growth and innovation in international markets.
Since 2018, Mondello has been Brand USA’s Director of France and French-speaking markets. His achievements include leading a Marketing, Public Relations, and Trade team, with a $1m annual budget, resulting in +10% French visitations and +6% increase in average spend within three years, and full recovery within two. In 2021, he advised a NASDAQ-listed company in their strategy, contributing to the creation of a new travel and tourism Web 3 and Metaverse division.
His former tenures include working for Santa Monica Travel, Los Angeles Tourism & Convention Board, BNP Paribas, and Disneyland Paris. His creative marketing skills, knowledge about France specificities, and access to his connections within both French and American industries, are now offered to businesses and public organizations which seek to create value in new territories. In addition, he has creative digital marketing, content creation and social media experience.
William Mondello graduated from an Executive MBA in 2022 from HEC Paris, rated by the Financial Times as one of Europe’s top business schools.
He lives in Paris with his American wife and cat.
OUR STRATEGIC PARTNERS
Marion Certain
Marion has evolved in the Tourism industry for the last 7 years, after spending 3,5 years abroad in Alaska, Canada and Australia.
Marion has actively supported American and Canadian territories - at local, regional and national levels - in their development in European French-speaking markets. Currently serving as the Manager Trade, France for Brand USA and Manager, France for Destination Ontario, to develop and implement Trade, Marketing and PR strategies, her former tenures include working for Bonjour Québec, Philadelphia Convention and Visitors Bureau, Royal Commission for AlUla (Saudi Arabia), Atout France and the Tech Tour Operator Worldia.
Marion holds Economics and Tourism Management degrees from University of Paris 1 Panthéon-Sorbonne and Excelia Business School.
Proud Canadian Permanent Resident, Marion is currently living between Paris, Normandie and Canada, offering her knowledge, creative marketing skills and connections within French, Canadian and American industries to businesses and public organizations.
