Air France + La Collection USA Campaign
Partnering with a leading player of the market, our client Brand USA successfully collaborated with a prominent airline to spark interest and drive sales towards Tier 2 destinations.
Description:
Air France, France’s national airline, derives a significant 80% of its revenue from its official website airfrance.fr. Boasting 14 gateways and providing direct flights to the US, Air France aims to heighten the visibility of secondary gateways such as Denver, Chicago, Dallas, and Boston/Washington DC.
Collaborating with Perfect Stay, Air France introduces carefully crafted travel packages as part of 'La Collection Air France.'
By partnering with Brand USA, Air France amplifies its market influence by showcasing unique US destinations, encouraging more visits, especially in the post-COVID-19 era with a focus on last-minute bookings.
Leveraging the airline's robust sales platform and strong brand recognition, Brand USA effectively communicated and facilitated sales not only to the gateways but also extended beyond, capturing a wider audience and boosting overall market reach.
The marketing approach is centered on sparking wanderlust and stimulating purchases through the primary online platform and strategic investments in social media.
Leveraging tools like Google Discovery and WeTransfer, the marketing campaign targets a culturally aware audience and employs retargeting techniques to drive conversions during the promotional phase.
The campaign led to extensive sales increase on the Tier 2 destinations, leading Air France to make its seasonal flight to Denver year-round.
